There is a story, probably apocryphal, about Lee Clow, the famed creative director at Chiat/Day. At an award show, he was asked by a client what it took to create the kind of work that was celebrated that night. His response was simple…you have to want it.

I’ve worked with Avadian for years, going back to when they were still Alabama Telco. In that time, we not only renamed the company (that’s a story, let me tell you), we defined the heart and soul of their culture, their brand, their entire business.