There is a story, probably apocryphal, about Lee Clow, the famed creative director at Chiat/Day. At an award show, he was asked by a client what it took to create the kind of work that was celebrated that night. His response was simple… a client who wants it.

I’ve worked with Avadian for years, going back to when they were still Alabama Telco. In that time, I not only renamed the company (that’s a story, let me tell you), but I worked with the design team to define their entire brand. Recently, I collaborated with the CEO and the Director of Culture to define the heart and soul of their culture, their brand, their entire business.